Hairdressers are a Cut Above with Cheynes Training Website
Wednesday, November 18th, 2009
on behalf of Channel 6
Scottish Hairdressing institution Cheynes Training is ensuring it is a cut above, thanks to a new interactive education website from Channel 6.
The training centre, which is part of the internationally renowned Cheynes group, works with 200 top salons across the UK to help them equip their staff with NVQ qualifications in hairdressing.
The Edinburgh-based Group’s owner and founder, Jennifer Cheyne, won the hearts of people in Aberfan, Wales this year when she helped out charities while part in Channel 4 hit TV show Secret Millionaire
And to ensure her hairdressers provide a service second to none in their salons, Cheynes Training have teamed up with leading UK multimedia development company Channel 6 to revamp its website.
Part of the restructure includes the introduction of interactive learning modules, which will save the salons using the Cheynes Training service both time and money.
Cheynes Training programme director William Howarth said: “Our training website in crucial in terms of providing up-to-the minute information to the salons we work with across the UK.
“We work with 200 top end salons, many of which are based in the south of England. So it was crucial for Cheynes Training to put in place an effective and efficient method of communicating information on a daily basis.
“Prior to working with Channel 6 Multimedia we had three individual websites for Cheynes. One was for the training centre and the other two were for the seven Cheynes hairdressing salons and the Cheynes education centre.
“Originally the websites were very image oriented, which is obviously important to a hairdressing business. But where we fell down was the fact they were difficult to update, so we were rarely uploading any new information.
“We decided to contact Channel 6 and describe our brief – a specific website for Cheynes Training that had the same level of imagery but one that we could control and update on a daily basis.
“Channel 6 came back to us with the exact product we were looking for and now we have a website that we use to impart literally thousands of pages of training information to the salons we work with.
“It has also enabled us to provide an interactive learning programme – the first part of which should be up and running by the end of this month.
“This means educators within the salons can work with pupils to start the modules in class then complete them online. This way they’re learning hands on so they can master using the barber equipment, while also giving them the freedom to increase the pace they go at. We anticipate that this will dramatically speed up the time it takes for pupils to complete the modules, which will save the salons time and money and will allow the trainee hairdressers to progress at a faster rate.
“The feedback has been incredible and we hope that after introducing the first module we will continue to work with Channel 6 and add more online modules to the interactive learning programme.
“This level of service has also given us the cutting edge over our competitors and allowed us to retain our position as the top high-end independent salon training company in the UK.”
Channel 6 Multimedia are a leading UK e-commerce website design and Internet marketing company based in Edinburgh. They employ a team of highly skilled individuals carry out a wide range of design, development and Internet marketing projects for a diverse spectrum of clients, large and small.
Channel 6 Client Services Director Kate Little said: “For many companies, it still boils down to lack of planning. They think having a website is the be all and end all, but it’s not.
“Cheynes Training needed a website that could better serve the 200 plus salons using their service.
“We created a website that allowed them to provide an interactive training service and update their site with daily news bulletins, whilst retaining its aesthetic appeal.
“For Cheynes Training and others, we feel that it is largely due to the Channel 6 technology and design of their websites that they are such a success. Channel 6 has 10 years experience in e-commerce and in this time has developed software that has been tweaked to maximise online services.”
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