Local Barbour is a cut above the rest thanks to hair and beauty PR
When tennis royalty recruited a top luxury barber to take care of all his grooming needs ahead of a tournament in Aberdeen, our Hair and Beauty sprung into action.
As Jamie Murray OBE prepared to bring the upcoming “Battle of the Brits” event to Aberdeen he knew he couldn’t leave anything to chance – especially not his hair! So, he enlisted the help of barber to the stars, Kyle Ross and his 5 man team to take care of all of his grooming needs.
Kyle, who has won multiple awards as managing director of the Aberdeen’s Sovereign Grooming, was set to visit Jamie and his team at Aberdeen’s Hilton hotel prior to the live Scotland versus England tennis match to ensure all pre – match grooming was complete (due to Covid-19 restrictions this was postponed).
Our Hair and Beauty PR team knew how to serve up a great story, delivering fantastic results:
- 28 Items of Coverage across online, print, and social media publications
- 1,470,220 opportunities to see across national, regional, and specialist titles
- Key features in; Daily Express, MSN UK, Edinburgh Evening News, and Northern Scot.
Our experts reached out to Jamie to gain insight into his relationship with his hair and the significance of having an excellent barber.
We also spoke with Kyle to find out what styling a Scottish sporting legend means to him, as well as picking up a few top tips!
The coverage helped to establish Sovereign Grooming as trusted, luxury salon with a range of skilled barber’s, while putting the salon in front of new and existing customers within the area.
To read the full release click here.
Read more about Sovereign Grooming: https://sovereign-grooming.com/
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