DollyLeo Apothecary Benefits from Successful PR in Scotland

by Holyrood PR

Wednesday, November 11th, 2009

Skincare boutique’s dedicated masseuse answers 10 questions, thanks to hair and beauty PR campaign

Hair and beauty PR photos of Jo Berchard, a masseuse at beauty salon DollyLeo

AWARD-winning Dollyleo Apothecary masseuse Jo Berchard gave newspaper the Evening News her Edinburgh top ten in a fun personal column.

The newspaper reported the fact that Jo finds Edinburgh eclectic, stylish and friendly, and that Stockbridge was her favourite part of the city.

She told the publication: “I absolutely love Stockbridge. I am lucky enough to work there and am always nipping out at lunchtime to pick up a bargain in one of the charity shops.”

The substantial coverage in Edinburgh’s biggest and most respected news outlet, was achieved as part of a profile raising public relations campaign.

DollyLeo is a luxury boutique and skincare specialist, launched by award-winning makeup artist and businesswoman, Sadie Jean Sloss.

When she launched DollyLeo Apothecary she turned to the outstanding hair and beauty PR experts at Holyrood PR in Scotland, for expert public relations advice.


X-Factor inspired story earn DollyLeo media coverage as part of hair and beauty PR campaign

DollyLeo boutique in hair and beauty PR shot

NATURAL beauty news website My Pure quoted DollyLeo Apothecary founder Sadie Jean Sloss when they revealed that pop babe Dannii Minogue was the latest must have look.

The website explained that X factor fans are opting to copy the style of judge Dannii Minogue rather than Cheryl Cole’s less natural look after the Australian star unveiled a more sophisticated style on the reality TV show.

Sadie told My Pure: “But as the show progressed it quickly became obvious that Dannii’s look is a bit more chic and sophisticated and most women over 25 prefer it to Cheryl’s more Barbie doll look.”

The positive article on the influential My Pure beauty news site was delivered as part of dedicated hair and beauty PR campaign.

That was conceived and delivered by the team at award-winning public relations agency, Holyrood PR in Scotland.


One to keep an I-ON as boutique hits the headlines courtesy of hair and beauty PR campaign

Hair and beauty PR photo for DollyLeo in Edinburgh, Scotland

AWARD-winning Edinburgh beauty boutique DollyLeo Apothecary told hit city glossy I-ON magazine that the best way to stand out from the crowd than with perfect looking peepers this Christmas.

The publication explained that professional make-up artist, Sadie Jean Sloss, and her expert team at DollyLeo Apothecary are on hand to help create stunning looking eyes this winter.

I-ON added that specialist treatments include Xtreme semi permanent lashes where individual lashes are applied to the natural eyelash line to create a luscious long-lasting lash look and threading, to achieve perfectly shaped eyebrows that enhance the face shape.

The article appeared as part of a hair and beauty public relations campaign on behalf of  DollyLeo Apothecary by Holyrood PR in Scotland.

Could your hairdresser, beauty salon, skincare business or cosmetic clinic do with a lift? Then check out powerful hair and beauty PR

Our team work with businesses across multiple sectors and always deliver the kinds of positives headlines and increased profile that help our clients stand out head and shoulders above their rivals.

Find out how we could help you to achieve the same success. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form, below and we’ll get straight back to you:

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