Barber secures cutting edge media success for teaching next generation

Sovereign Grooming Media Coverage

Launch of Scottish academy snips up the media thanks to Hair and Beauty PR

hair and beauty PR photography, sovereign grooming success post barber school
hair and beauty PR photography, sovereign grooming success post barber school

The launch of a state-of-the-art barbering academy didn’t only get budding stylists excited – the Hair and Beauty PR experts at Holyrood PR were eager to share the news.

Sovereign Grooming opened its ‘Sovereign Barber School’ in Glasgow and welcomed its first eight students onto the 15-week course to gain a barbering qualification.

As the male grooming sector is booming award-winning barber, Kyle Ross, is making serious waves within the industry and opened his first training academy.

When our Hair and Beauty PR experts heard the news, we knew just how to tackle the story to get it in front of the relevant audience. We wanted to put people at the heart of the story, so we tracked down and interviewed Aimee Laws, one of the first students to start at Sovereign Barber School.

Timing was key to ensuring the story was successful, meaning it went out to press as soon as the barbering academy doors were open.

Once we had everything ready to go, our PR experts tailored media pitches to suit different areas of Scotland, hitting Aberdeen, Glasgow, national titles and trades with different angles producing outstanding results:

  • 17 items of coverage
  • 3, 385, 827 opportunities to see
  • Featured across regional, business and national press
  • Featured in titles such as Press and Journal, Business Mondays, Glasgow World, Glasgow Evening Times and Yahoo! UK and Ireland

The coverage was successfully at getting in front of those who are looking for their next trim as well as budding barbers who may be looking to kick start their career.

To find out more about Sovereign Grooming, visit the website – https://sovereign-grooming.com


Read the original release here:

Elite Scottish groomers open academy for budding barbers

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