Scottish salon gets stylish spotlight thanks to hair and beauty PR experts
WHEN a leading barber decided to relocate to Edinburgh to help his newest salon keep up with growing demand, the hair and beauty PR experts at Holyrood PR seized the opportunity.
Founder of Sovereign Grooming, Kyle Ross, moved from his hometown of Aberdeen to help deal with the rising demand of bookings in the New Waverley salon – and we lined up an exclusive with online news outlet Edinburgh Live to share the news.
The team secured an exclusive slot on the Edinburgh Live website and on top of this, reached a whole new digital audience via an interview with Kyle at the salon on the publications Facebook Page.
The results of our specialised media outreach were clear:
- 372,405 opportunities to see the salon’s key message
- Exclusive story on the Edinburgh Live website reaching 154,195 people
- Facebook Live video interviewing Kyle Ross and salon tour reaching over 218,210 followers
- Over 100 reactions on Facebook Live video
Our public relations experts placed Sovereign Grooming at the forefront of Edinburgh’s hairdressing scene, showcasing it as a must-visit luxury salon for men, headed by one of the country’s best barbers.
This coverage put Sovereign Grooming in front of its prime Edinburgh audience and those possibly thinking about getting a haircut or looking for a new barber in the area.
Not only did this coverage generate awareness, it also showcased the swanky interior the salon boasts as well as the experienced barbers working within.
Read the original media release here :
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