A Sweet Take On Burns Night Scran

by Catriona Conway-Mortimer

Friday, January 25th, 2019

Mackie’s of Scotland brings back haggis ice cream – a story to scoop up food and drink PR success

Mackie's 19.2's napoli of Haggis and Marmalade Ice Cream in a Food and Drink PR Photo

BACK by popular demand, Scotland’s well-loved family ice cream brand is relaunching its limited edition haggis and marmalade ice cream for Burns Night.

The handcrafted speciality recipe – which has been made on Mackie’s of Scotland’s Aberdeenshire farm – is available all weekend at Mackie’s 19.2 parlour in Aberdeen.

At 11am this morning, piper Robert Reid from Deeside Caledonia Pipe Band piped the haggis ice cream in to the Marischal Square parlour.

The ice cream has been made with Scotland’s famous Hall’s haggis, and has orange marmalade swirled through the mix.

In celebration of Scotland’s Ploughman Poet, customers at 19.2 will be given free samples of the experimental dessert – and those who play a tune on the bagpipes will be able to enjoy any free scoop of their choice.

Piper Robert Reid scooping Haggis Ice Cream at Mackie's 19.2 in a food and drink pr photo

Yvette Harrison, Parlour Manager at Mackie’s 19.2, said: “While Marmalade is not a traditional accompaniment for Haggis – we added a ripple to help make this Scottish delicacy a little tastier when served cold in ice cream.

“And, of course a nip of whisky can also be drizzled over the top to raise a cone to the bard!

“Our haggis ice cream was such a hit last year that we just had to bring it back for Burns Night 2019.

“Since last year’s limited edition batch, we’ve had people visit the parlour specifically to try the flavour.

“So this weekend is the perfect opportunity for those who didn’t get the chance the first time round to satisfy their curiosity – and their taste buds!”

Serving tub of Mackie's 19.2's Haggis and Marmalade ice cream sat next to a bottle of whisky in a food and drink PR photo for Burns Night.

Mackie’s is encouraging the public to share their thoughts on the creation with the hashtag #taemackiesicecream.

Yvette added: “We love experimenting with our flavours at Mackie’s, and in celebration of Burns we’re challenging everyone to step outside their comfort zone, and try a scoop of our latest creation.”

Named 19.2, the parlour is located exactly 19.2 miles from the Mackie’s Westertown family farm, where it produces its renowned ice cream and chocolate ranges.

The parlour was the first business to open in Aberdeen’s £107 million Marischal Square development in December 2017.

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Catriona Conway-Mortimer, account executive with Holyrood PR in Edinburgh, Scotland

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Catriona Conway-Mortimer is part of the award-winning PR team at Scottish public relations agency, Holyrood PR in Edinburgh

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