Growler gives a full throated call for investors, helped by public relations experts

by Craig Sinclair

Wednesday, February 4th, 2015

Edinburgh PR agency helps new business develop video to attract investorsPR video shows how to get your hands on a Growler, the reusable beer bottle that’s well worth investing in



Would you like to attract investment into your business?

If so, have you thought about harnessing the power of video?

There are countless budding entrepreneurs, start-ups and growing firms desperate to get the necessary investment to move their strategy to the next level.

With so many great ideas and inventions popping up every day, how can you expect to stand out to investors who have that hard cash you need to put your ideas into production?

You could always put your faith in an application to appear on Dragon’s Den. Or hope that Sir Alan phones soon. But realistically the best way to stand out to people is online.

Nowadays, there are dedicated sites and networks designed and catered for new start-ups who are looking for investors. Some such as Kickstarter and Crowdcube are among the most popular.

These sites know that the best way to deliver a pitch is through video and that’s why we were commissioned to produce this video for Stuart Dinning, founder of Growler Beers UK.

Edinburgh PR agency helps new business develop video to attract investorsStuart knew the value a video would bring to his upcoming Crowdcube pitch, due to be published soon.

Video allows investors to put a face to the name and appreciate the brains behind an idea or venture.

Think of it as a presentation pitch, without your PowerPoint crashing on you, or someone at the back not being able to hear what you’ve got to say.

Digital video allows you to communicate your ideas and messages via a medium that’s proven to be the easiest to consume.

But why should the video only be made to serve your pitch to investors?

The most amazing thing about video is that it’s flexible enough to be embedded easily throughout different sites and social media channels, expanding your reach to attract more investors, potential customers or even just well wishers who’d like to see your business succeed.

YouTube is more than the world’s most popular video platform for consumers – it is also the world’s second biggest and most used search engine.

The biggest hits that appear first in Google searches will be those with a rich and abundant digital content, the most valuable being digital video.

Now is the time you should be thinking about how to use video to benefit your business.

Find out how our public relations agency can help you with PR video and other PR services

We’ve got huge experience producing video for scores of businesses, including major legal firms, hotels, dental experts, caterers and many, many more.

You won’t find any better story tellers than Holyrood PR and the reason our video works so well is that it naturally fits with our expertise in words, photography and our extensive success in the media and online.

Find out how you could give your business a massive boost by seeing your company’s stories told to the right audience in newspapers, TV and radio, influential websites – in words, pictures and video.

Contact us on 0131 561 2244 or fill in the simple form below and we’ll get straight back to you:

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Holyrood PR Photography Shoot

Private: Craig Sinclair

Craig is our resident video expert. His videos are now an essential part of Holyrood PR's enviable reputation on telling powerful stories.

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So how can we help?

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Find out how affordable video can bring a host of benefits to your business.

Make an impact with PR photography

Make an impact with PR photography

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