Triple appointment celebrated with help from our Scottish PR Agency

THE APPOINTMENT of three new directors at one of the UK’s biggest water retailers sees mass of media coverage thanks to Scottish PR Agency.

In a bid to strengthen its leadership team, Edinburgh based firm Business Stream made three senior appointments.

Our PR experts knew that this powerful move of internal and external hires would be a big hit with both national and trade media.

A key aim for this story was to highlight the experience of each new director as well as what these new appointments will bring to Business Stream as a whole. Our experts also wanted to hear from the new directors to hear their take on their new job within the company.

We crafted a release announcing the appointments of Gail Cockburn, Amanda Scovell and Tom Abel along with information on their backgrounds and their dedication to the company.

 The results included:

• 28 items of coverage
• More than 200,000 opportunities to see (OTS)
• High-coverage across online and print media
• Featured in: The Scotsman, The Edinburgh Reporter, Employee Benefits and Personnel Today.

This coverage was a great success for Business Stream. Our PR experts were able to showcase to the national media the firm’s ambitious growth strategy. As well as highlight how these appointments will bring the organisation closer to their goals.

For more information on Business Stream and this story, check out the media release here: www.holyroodpr.co.uk/business-stream-announces-new-people-director-with-scottish-pr-agency/

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