Host of coverage delivered thanks to Scottish food and drink PR agency.
BY CHRISTINA POLSON
INVESTMENT of £4.5 million in Scotland’s most environmentally-friendly refrigeration system led to a cool haul of headlines for ice cream maker, Mackie’s of Scotland.
Already renowned for the green credentials of its farm in Aberdeenshire, the family-owned business is now investing heavily in eco-friendly freezer equipment.
In the hands of food and drink PR experts, Holyrood PR, this technical story came to a life in a way that caught the eye of the mainstream media. Coverage highlights included:
- Broad range of publications, from local and regionals, business, farming, construction, and renewables.
- Led to the Scottish Government using it in their online library of case studies showcasing businesses investing in carbon savings
- 15 items of media coverage, online and print.
- Total audience reach: 493,607.
Mackie’s of Scotland is investing £2.5m in the project , which has secured £2.05 million from the Scottish Government’s Low Carbon Infrastructure Transition Programme.
This new high-tech system aims to reduce the ice cream production carbon footprint by targeting CO2 savings of up to 80% and energy costs of 70-80%.
Securing wide coverage for Mackie’s helps to establish its reputation a thrilling green company, fast growing ice cream specialist, which produces more than 10 million litres of ice cream every year.
To find out more about this fascinating project, check out the full details in our original media release:
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