Greener Mackie’s of Scotland enjoys food and drink PR success
Friday, March 20th, 2020
on behalf of Mackie's of Scotland
Host of coverage delivered thanks to Scottish food and drink PR agency.
BY CHRISTINA POLSON
INVESTMENT of £4.5 million in Scotland’s most environmentally-friendly refrigeration system led to a cool haul of headlines for ice cream maker, Mackie’s of Scotland.
Already renowned for the green credentials of its farm in Aberdeenshire, the family-owned business is now investing heavily in eco-friendly freezer equipment.
In the hands of food and drink PR experts, Holyrood PR, this technical story came to a life in a way that caught the eye of the mainstream media. Coverage highlights included:
- Broad range of publications, from local and regionals, business, farming, construction, and renewables.
- Led to the Scottish Government using it in their online library of case studies showcasing businesses investing in carbon savings
- 15 items of media coverage, online and print.
- Total audience reach: 493,607.
Mackie’s of Scotland is investing £2.5m in the project , which has secured £2.05 million from the Scottish Government’s Low Carbon Infrastructure Transition Programme.
This new high-tech system aims to reduce the ice cream production carbon footprint by targeting CO2 savings of up to 80% and energy costs of 70-80%.
Securing wide coverage for Mackie’s helps to establish its reputation a thrilling green company, fast growing ice cream specialist, which produces more than 10 million litres of ice cream every year.
To find out more about this fascinating project, check out the full details in our original media release:
Isn’t it time you treated your business to the benefits of working with Scotland’s leading PR experts?
We’d love the opportunity to find out about the opportunities and obstacles facing your business – and to explain how powerrulf public relations could help.
If you’re interested in finding out more, the good news is that getting in touch with us for a no-strings, free consultation couldn’t be easier.
Contact us on 0131 561 2244, or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:
So how can we help?
If you have any comments or questions, please contact us.