Green resolution puts ice cream brand on the lips of multiple media platforms | Edinburgh PR Agency

Green resolution puts ice cream brand on the lips of multiple media platforms

Mackie's of Scotland Media Coverage

Green resolution puts ice cream brand on the lips of multiple media platforms

Mackie's of Scotland Media Coverage

Mackie’s plan to become Britain’s greenest company has got everyone talking thanks to Edinburgh PR agency

Green resolution puts ice cream brand on the lips of multiple media platforms | Edinburgh PR Agency

Family-run Mackie’s of Scotland’s green resolution has online publications and social media platforms talking, thanks to our Edinburgh PR Agency.  

The new on-pack promotion of the ice cream brand includes a green QR code that directs customers to Mackie’s four green resolutions for 2022. It also asks the public to suggest ways the company can improve on these solutions, with one respondent standing a chance to win an electric bike worth £1,500 and a supply of Mackie’s chocolate.  

The four green resolutions include: reducing its energy use, preparing its 10-acre solar farm, investigating the impact of diet along with a manure handling system to reduce herd impact, and introducing two electronic pool bikes on its farm.

Our PR experts heard this news and thought it best to share it with targeted media and get the news in front of Mackie’s customers. The results were:

  • 14 items of coverage
  • 46,573 opportunities to see

Our professional PR experts sent out a carefully crafted press release to various media titles to give this story the attention it deserves. We did this after interviewing the team at Mackie’s to get the full story behind the green resolutions – to make sure the release was perfect.

Since 2012 Mackie’s has generated enough energy to provide 2,500 family homes with electricity and has generated 8.5MWh of electricity yearly and our Edinburgh PR agency has been on hand throughout to help share the news.


Read the original release here:


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