Green energy company loves to reuse and recycle PR photographs
Tuesday, November 4th, 2014
Powerful PR photography is crucial for businesses, with the right images making a dramatic impact on success. As part of our PICTURE PERFECT series of posts, our award winning public relations agency explains how quality pictures drive media coverage, website success and social media buzz.
Banks Renewables sees public relations images deliver media success – over and over again
AS YOU might expect from a company committed to sustainable sources of energy, Banks Renewables love the concept of reuse and recycling.
That’s why PR photography has formed such a successful element of the wind farm company’s working relationship with our award-winning PR agency in Edinburgh.
We make sure our eye catching photography for Banks is reused as often as possible and recycled across as many different platforms, including newspapers, blogs, websites and brochures (see the short video, below).
Those images include a photo of the company’s Scottish boss Colin Anderson against a backdrop of turbines which has been reused many times across a range of different Scottish newspapers and energy news sites.
As part of our work to tell the story of how Banks Renewables benefits the communities where it works, we have photographed everything from Jubilee tea parties and sheepdog trials, to children’s sports team and local gardening initiatives.
What’s most important is how that commitment to photography has delivered a tangible return on investment to Banks Renewables.
The company has seen a sharp increase in its positive media profile, with images helping secure substantial coverage in the all-important local media. That ensure Banks gets a fair share of voice in the wind farm debate, tackling myths and explaining the many benefits to local people and businesses.
It also gives the company attractive images to welcome visitors to the Banks Renewables website and keep them engaged on the site, which is an important tool for providing information to local communities.
Likewise the images are regularly reused in brochures, leaflets and other information being sent out to local groups as part of vital community consultation work – and they appear in newsletters and other email correspondence with influencers including councillors, MPs and MSPs.
Of course, the growing pool of photographs, which is added to regularly, gives Banks Renewables a great image resource to draw on for social media purposes – and of course local groups have also shared images of their members on Facebook and with their networks.
How can we help your business with PR photography?
We believe that stories at the heart of every business and when they are well told to the right audience they improve the bottom line and make better places to work. Our clients believe the same thing and that’s why they trust us to find their stories and tell them to the world, on paper, online and on air.
Every story can be better told with the aid of pictures in an era where the most important communication tools – including social networks – are creating a greater demand for photography than ever before. For more than a decade we have put photography at the heart of our story telling business .
As a result we have vast experience, knowledge and a reservoir of insight that forward-thinking businesses recognise and want a part of. If you think your business could benefit from a picture makeover, check out the many hassle free ways to contact us. Alternatively just phone 0131 561 2244 or fill in the simple form below and we’ll get straight back to you.
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