Grandparents Chip in Cash to Replace the Bank of Mum & Dad

by Holyrood PR

Tuesday, May 24th, 2011

Warners coverage in the Scotsman secured by Holyrood Partnership PR in ScotlandHigh profile PR in Scotland for property experts

Edinburgh’s leading property solicitor Warners has revealed an unusual new trend currently being witnessed in Scotland’s housing market.

The firm highlighted how many young people were receiving help from their grandparents to secure the deposit for their first home – rather than relying on the traditional “bank of mum and dad”.

Their analysis was featured in the pages of the Scotsman’s property supplement, which suggested that this new phenomenon – the “bank of gran and granddad” – was being witnessed due to the recent public sector cuts and fears for job security. Scott Brown, estate agency partner at Warners, told the paper that many parents no longer felt secure enough to loan their kids the money for their first flat – so grandparents were stepping in to help instead.

The full story appeared in the Scotsman property section and was the result of a sustained PR in Scotland campaign maintained for Warners by Edinburgh public relations experts the Holyrood Partnership.

Related Posts

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name