Gin loving 105-year-old is a Care sector PR success story

by Alicia Simpson

Sunday, December 20th, 2015

 

Gran says her long life is all down to a regular nip of the spirit once nicknamed ‘Mother’s Ruin’

INA GIN LOVING 105 YOA GIN-loving great-grandmother hit the headlines this week when she celebrated her 105th birthday at Bupa’s Ailsa Craig care home – with a little help from our Edinburgh PR agency.

Ina Carruthers, who celebrated her landmark birthday on St Andrew’s Day, puts her incredible long life and good health down to a diet consisting of wheat-bran cereal, toast, biscuits – and most surprisingly, the more than occasional glass of gin with orange juice.

Newspapers across the country were quick to raise a glass in celebration of Ina’s longevity, and the story of the gin and juice enthusiast was just the tonic to secure a wealth of coverage within just two days.


Read the original press release here


In under two hours of Holyrood Partnership breaking the news, the stDaily Record Ina Blurory of the Glasgow-born gran was online on Posability Magazine’s website – a key title which is read by hundreds of the care industry’s key players.

This significant online coverage was then extensively added to the following morning, when key national titles the Daily Record, the Metro and the Scotsman all ran the story.

These pieces were then complimented by a further spread of coverage online on the Daily Express, Glasgow South and Eastwood Extra, Press Association and Red Book Magazine’s websites.

ina the metro copyInclusion in three national papers is a fantastic hit for our client Bupa, as all three sources combined have a readership potential over the hundreds of thousands mark. Furthermore, securing coverage online on big-hitting websites such as Daily Express and Press Association guarantees the positive story will be circulated to all corners of the country and even further afield.

Essentially, the news of Ina’s milestone birthday also spread across additional influential care industry news websites, capping off theina the scotmsan impressive round up of press commentary with The Carer UK, Care Industry News and SY Care Support all running individual features.

By securing pick up in leading care titles such as the above, as well as in the aforementioned national sources, our expert PR team ensures that our care client’s positive story is read by a whole host of industry professionals, as well as by those seeking information on quality care home services across the UK.

This notable representation in the press, both in print and online, was achieved as part of Holyrood Partnership’s ongoing PR work with Bupa care services in Scotland. Using our multi-award winning skills, we are able to produce regular and far-reaching commentary for all our clients. We’ll drink to that!

Have stories that are just the tonic for the press?

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Private: Alicia Simpson

The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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