Software developer support sees graduate join charity in a PR story
UNIVERSITY graduate, Megan Porter, has been appointed as the Community and Events Coordinator for Ayrshire Cancer Support in a crucial new role within the charity.
The First-Class Honours student first encountered the charity after her grandparents utilised the service, and she started taking an active role within the organisation from January this year.
It was made possible after Megan’s role was fully funded by Scottish tech firm, Eureka Solutions, which understood the impact of community engagement within the charity.
Our Scottish PR experts worked alongside Eureka Solutions and the Ayrshire Cancer Support to achieve some fantastic coverage.
Highlights included:
– Six items of coverage online and across social media
– 34,878 opportunities to see across Local and trade titles
– Business Mondays, Business Fast, Scottish Business News, Techregister
The team worked with both Eureka Solutions and the Ayrshire Cancer Support to carefully construct a release that would reflect the importance of the new role and Megan’s impact on the charity.
It is important to bring a human element to a business story so interviewing Megan was a vital component of creating an engaging release.
Eureka Solutions are extremely committed to supporting the local community, and so this provided one of the major ESG themes for the story, and so our Scottish PR experts were adamant about illustrating this key message in the release.
Read the original story here:
Opportunity beckons for Megan as business funds charity role
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