Digital expert earns extra PR Scotland inches thanks to not one but two coveted writing positions.

Chris Liversidge founder of Edinburgh based QueryClick has become the first person to write for two of the world’s leading search marketing websites.

Edinburgh Evening News reported on the story which sees Chris take up a regular column slot on both Search Engine Land and Search Engine Watch – websites dedicated to search and digital marketing.

As part of his columns Chris will provide comment on the latest search marketing news and will focus on topis such as Google, Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) topics with which Chris is fairly comfortable with to say the least.

QueryClick, which is headed by Chris is a 10 strong digital marketing agencies which helps businesses boost their online profile through tactis involving SEO, CRO and Pay Per Click (PPC) Whilst the art of search marketng is little known and often complex, Chris and his team aim to demystify the online world andshow businesses how they can take control and prmote their brand.

In his new role Chris will bridge the gap between the two sites and he quotes in the article: “The rivalry between them is fierce. Being sked to write for either of these sites is a real accolade for anyone in my profession. Being asked to write for both is all but unheard of.”

The full article can be read on the Scotsman’s website and was secured as part of a sustained PR campaign carried out on behalf of QueryClick by Holyrood PR.