Good causes deserve great coverage

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Charity begins at home for our clients in the Third Sector

Scottish PR agency graphic illustrates why good causes deserve to get the great coverage

THERE’S nothing like doing good to make you feel good.

There have never been more good causes, charities, not for profits and social enterprises helping to make the world a better place.

It’s not always about selling raffle tickets or running marathons to raise awareness – telling important stories in the right way can have a deep, meaningful and positive impact.

So, here at Holyrood PR we get a wee glow on every time we help one of our good cause clients to bask in the headlines.

Whether it’s to celebrate dedicated donors, fearless fundraisers, or relieved recipients, what is now known as “cause marketing” can reach the perfect people by placing feelgood at the forefront.

Of course, every charity and good cause has its standout, feel good stories – those human-interest cases that show exactly how all of the hard work and generosity makes a huge and meaningful difference to real lives.

But there’s also a whole lot more to promoting a good cause – from the launch of campaigns, celebrating the fundraisers, focusing on the employees who keep things ticking over. Indeed, charities also have to function as businesses and by tapping into their inner workings it is possible to find compelling business stories.

Quite simply, there is a wealth of charity news out there just waiting to be unlocked. When good causes are combined with storytelling expertise, the best causes can enjoy the best possible media coverage.

From health to housing, there are feel-good stories galore in good causes – so we’ve chosen a few of our favourites to share here:

1.As Blackwood strives to create a blueprint for independent living, our Scottish PR agency worked up a charity PR strategy worth talking about.

Soaring success for three milestones shaping the future of independent living

2. KidsOR takes the media by storm with official opening of world’s first operating room in a refugee camp

Children’s charity milestone operating room opening reaches millions

3. From community engagement to director appointments – showcasing the best of housing and care with Bield‘s stories

Housing provider charms the media with diverse range of stories

4. Health charity Paths For All is on the right track for positive change with the help of our Scottish PR agency

Striding for change: Scottish walking charity step towards a healthier future with parliamentary debate

Looking for a Scottish PR agency to help your business step into the spotlight?

Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our team members will get straight back to you:

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