Growing Premises Results in a Bigger Media Footprint
Ambitious full-service law firm, Gilson Gray, set out at its launch in 2014 to be geographically balanced between Scotland’s two major economic hubs: Edinburgh and Glasgow.And we’ve been there since day one – as PR partner – helping achieve media coverage to reflect its growth, goals and successes.
So when we learned that it had substantially expanded its Glasgow HQ, following high-profile acquisitions – and to provide a base suited to its future expansion – we saw the positive story potential and set about pulling together the content and information required.
In taking the entire second floor of its prestigious West George Street office, the firm has added 3,500 square foot to its premises – almost trebling its size and taking the total floorspace of its Edinburgh and Glasgow hubs to 10,000 square foot.
Our story broke simultaneously in the Scotsman and the Herald, the two key papers with highly regarded and influential business pages serving an ABC1 demographic.
Not only are readers of both the Scotsman and the Herald more inclined to become clients of Gilson Gray than the average reader, they are also more likely to be peers of the legal firm’s team – helping it gain industry and business community-wide recognition.
Online and the story made the Herald website – and quickly notched up a feature on the Scottish Business News Network, giving the good news story a prominent audience across Scotland.
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