Pure Offices’ plans to transform office space achieves media success
After achieving great coverage for Pure’s new Edinburgh Park office in 2020, the firm got back in touch with the team at Holyrood PR to help with its most recent acquisition – the Hillington Innovation Centre in Glasgow.
Pure Offices plan to upgrade the purpose-built serviced office property on Hillington Park, which spans more than 20,000 square feet and consists of 50 office suites and meeting rooms. Works will include a new business lounge as well as refurbishments to toilets, kitchens and meeting rooms.
After an initial call with Pure to find out some more information, we got to work drafting a release and arranged for a photographer to take photos of the Director of Pure’s parent company in front of the newly acquired centre, as well as internal shots of the office set up.
The release was issued to national, business, regional and trade press, grabbing the headlines across print, online and social media outlets recorded. The release received considerable coverage, with highlights being The Herald and The Scotsman. The following results were attained:
- 1,619,805 opportunities to see
- 27 Items of coverage
- Featured in The Herald, The Scotsman, Daily Business, Yahoo! UK and Ireland, Scottish Business News, Deadline News, Insider, Edinburgh Evening News, Business Mondays and Business Connect
Pure not only wanted to highlight the acquisition, but to showcase its environmental strategy that will be implemented throughout the building’s transformation.
The Holyrood PR team made sure to highlight this by informing readers of its various green initiatives planned for the property, such as its roof top solar panels, and the company’s plan to becoming a Net Zero business ahead of 2050.
The Hillington Innovation Centre marks the third acquisition of the workspace provider in Scotland as it continues its expansion across the country and the team are looking forward to helping Pure on its journey.
To find out some about Pure Offices, please visit: https://www.pureoffices.co.uk/
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