Give your business a short, sharp boost with a one-off public relations project

by Vickie Henry

Tuesday, December 9th, 2014

Good things can come in small packages – like the results delivered by our bite-sized public relations campaigns

Edinburgh PR Agency piecing together the PR in essential business guidePublic relations means different things to different businesses, so here’s our helpful guide which explains the separate parts of the PR services jigsaw – in this post we look at short, one-off PR projects. Which PR services could you use to energise sales, convince and convert customers or motivate staff?

WHAT business could use a 27% increase in website traffic? Who’d say no to a 40% increase in revenues? How about a 50% increase in customer footfall – is that the kind of result you or your bosses would welcome?

Edinburgh PR agency Holyrood PR delivered hugely successful PR in Scotland and beyond for Aberdeen hotel chainThese are all real, measurable business results delivered directly from short PR projects masterminded by our public relations agency in Edinburgh.

Yes, it IS possible to enjoy success from a short burst of PR activity – and here at Holyrood PR we are always happy to work with clients on one-off or short-term projects.

Luxury hotelier, Skene Hotels, wanted to differentiate itself from rivals, so introduced a new line of women-only suites within their three Aberdeen based hotels to become Scotland’s first female friendly hotelier via Maiden Voyage, a popular female travel network.

Dont forget to check out our other guides on the different parts of the PR services jigsaw:

LONG TERM PR – Keep your business profile in rude health by looking after it with a sustained PR campaign

SOCIAL MEDIA – How social media was turned into a tasty business appetiser by our Scottish PR agency

LAUNCH EVENT PR –  Got a big launch to deliver? Ensure lift off by adding the rocket fuel of a PR campaign

PR IMAGES – Capture the essence of your business with powerful PR photography

Edinburgh Public relations agency PR for Skene Hotell new project After successfully meeting the stringent requirements and standards in place, Skene Hotels turned to Holyrood PR agency in Edinburgh. What they wanted was some intensive public relations therapy to raise the profile of its venues in local, national, specialist and international markets.

The results were stunning. Our three-month PR campaign boosted website traffic by 27%, while Skene’s booking engine revenue increase by 40%. And as the icing on the cake, the hotel group enjoyed seven out of 10 Google first page rankings for target search terms.

Need more proof of the benefits of a short and sharp PR campaign? Look no further than the award-winning project we delivered to renowned Indian restaurant, Khushi’s, in Edinburgh.

We devised a ‘Back to 1947’ event for the occasion, which saw the restaurant chefs produce dishes that appeared on the menu when the restaurant first opened – then we used that to help drive a successful media campaign.

The immediate results were impressive. Website visits rose 40%, customer numbers increased by 50% and the number of diners visiting from outwith Edinburgh (one of the most crucial objectives) went up by 30%.

This short campaign was not just a success for Khushi’s, it earned the team at Holyrood PR the Gold award at the 2014 CIPREdinburgh PR Agency's project work for Edinburgh restaurant Khushis Pride Awards.

How could your business benefit from working with our award-winning PR agency in Edinburgh?

While short or one-off PR projects can deliver amazing results, we are in no doubt that our clients see the best returns on investment when they commit to public relations for the long term.

So be sure to read the other post in this series which explains the benefits of sustained work with a PR agency, which lasts over years, rather than a few short weeks or months. You should also be aware that short term projects are more demanding and time-consuming for our expert PR team – therefore we charge a premium rate for project services.

If you’d like to find out more about our PR project work or any of our range of public relations services, we’d love to chat with you. You can call us on 0131 561 2244, or fill out the simple form below and we’ll get straight back to you.

Junior account executive at Scottish PR agency Holyrood PR

Private: Vickie Henry

Vickie Henry is a part of the expert PR team at the award-winning Holyrood PR, public relations agency in Edinburgh, Scotland.
The PR agency works with businesses across Scotland.
As well as providing media relations, crisis communications, Holyrood PR also offers PR photography, affordable video for businesses, social media services and strategic content delivery for businesses.

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