Seaside Property Scores a Hole in One with Media Success

by Katie Hogg

Friday, February 1st, 2019

Gilson Gray captures the media’s attention thanks to Property PR

Gilson Gray's St Helens property | Property PR

GETTING a home noticed in the New Year is never a breeze, however Gilson Gray managed to avoid the January Blues with the popularity of its North Berwick property, St Helens at 1 West End Place.

The seaside property was the first home of local golfing legend  Jean Donald – a name that featured on Slazenger golf clubs and a figure that went on to win the Scottish Ladies Championship in 1947, 1949 and 1952.

With such a deep rooted history and bags of potential as a fixer-upper, St Helens was a standout hit with property press and local titles, scoring a string of features including the Sunday Times and the Mail on Sunday – reaching just under a quarter of a million people in the process.

Highlights include:

  • Prime coverage in a variety of national print titles, including the Sunday Mail, Sunday Post, Sunday Times and Mail on Sunday
  • Influential regional and local pieces in the Edinburgh Evening News and the East Lothian Courier
  • Online hits with popular sites, including the, and
  • Over 710,342 opportunities to see

As well as promoting St Helens to large audience of potential buyers, the awareness gained through the variety of coverage helps secure Gilson Gray as leading experts in the property field.

You can read the original release here. Find out more about the firm on the Gilson Gray hub.

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Katie Hogg is part of the PR team at Holyrood PR in Scotland

Private: Katie Hogg

Katie Hogg is part of the award-winning PR team at Holyrood PR. She is also a former journalist, most notably with luxury lifestyle magazine, Scottish Field

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