Generous Donation Gains Heaps of Coverage
Thursday, April 23rd, 2015
on behalf of Bield Housing And Care
Kind Donation for Bield Secures Coverage in Local and Care Press, With Help of Successful PR Campaign
Bield, Scotland’s leading care and housing provider, has appeared on multiple trade and local publications after one of its Glasgow developments received a generous wonderful from a former tenant’s daughter.
The generous donation of £10, 000 was left to Munro Court, in Glasgow, by Danette McColl-Stobie as a thank you for the care Bield provided to her mother, Margaret McColl, over a decade ago.
Our award winning Scottish PR Agency works with Bield Housing and Care to share their many stories from around the country with local press and online industry web pages.
Local Newspaper, The Evening Times also featured the story. The paper is Glasgow’s only dedicated evening newspaper serving the city since 1876. With a readership of around 157, 000 news of Mrs McColl-Stobie’s overwhelming donation was well circulated within the local community.
The first purchase made by the staff at Munro Court was a bench in memory of both Margaret and Danette, which now takes pride of place in the garden.
Julie McLoughlin, Assistant Manager at Munro Court said: “We are completely overwhelmed with the donation we received from Danette.
“Our day care service provides opportunities for older people to enjoy companionship and take part in a variety of activities, we have around 12 to 18 people attend daily and this money will greatly benefit them in number of ways.”
The money was also used to organise a number of summer outings and to purchase a projector, a CD player and lots of board games and puzzles.
The coverage comes as part of a long-standing PR campaign for Bield which has seen it receive coverage across all the major care titles and national newspapers.
Would you like media coverage like this for your stories?
If you would like to see your company name splashed across the headlines get in contact with us now by giving us a call on 0131 561 2244 or fill in the form below and we will get back to you,
Private: Vickie Henry
Vickie Henry is a part of the expert PR team at the award-winning Holyrood PR, public relations agency in Edinburgh, Scotland.
The PR agency works with businesses across Scotland.
As well as providing media relations, crisis communications, Holyrood PR also offers PR photography, affordable video for businesses, social media services and strategic content delivery for businesses.
Wednesday, June 19th, 2019
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