Garden Plants Seeds of Interest for Bield
Tuesday, April 11th, 2017
on behalf of Bield Housing And Care
PR Video is Key to Success in Bumper Coverage as Bield’s Garden Grows
WORKING with one of Scotland’s leading care and housing providers throws up its fair share of heart-warming stories and fascinating histories.
This time round, Bield were investing in a spot of green fingered architecture – updating a garden in Glenrothes to ensure that all their tenants could get a relaxing breath of fresh air in the most comfortable surroundings.
Finavon Court, in Fife, landscaped their garden into a dementia-friendly space with raised beds and an open plan to provide the best possible area for all those living at the home.
We stepped in with a four month time-lapse video o showcase the hard work and resulting transformation to the world for use on Bield’s social media channels and to promote the organisations excellent work to the press.
Our tailored press release, video and pictures:
- Hits in key care titles the Care Home Environment, Posability and the Carer.
- Online coverage in Fife Today and in their print editions – the county’s most read regional news source
- Shares from fundraisers and Bield staff
- Broad use of the video across Bield’s Facebook and Twitter
This fantastic haul of coverage showcased Bield to their key audiences and potential customers.
Reflecting our all-round multi-media approach with video, pictures and copy we were able to get this brilliant project in a mix of titles maximising exposure for one of our top clients.
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