Independent living specialists celebrate ground-breaking launch with media frenzy
The launch of a revolutionary concept to transform the future of independent living in Glasgow, Dundee and Buckie was elevated with the help of our social care PR experts.
The Blackwood Peoplehood project aims to create a future-proof model for independent living with three age-friendly neighbourhoods across Scotland to transform social care and help people live healthier and happier for longer.
With the launch of the pioneering project marking a huge step forward for independent living, we knew the story deserved to be shared with the media, achieving fantastic results:
- 67 items of coverage in print, online and across social media
- 1,674,774 opportunities to see across National, regional, local and trade specialist publications
- Key features in: Yahoo!, Glasgow Evening Times, Press and Journal, Aberdeen Business News, Scottish Federation of Housing Associations and Aberdeen Evening Express
To mark the occasion, the independent living specialists hosted a summer day in Glasgow, Dundee and Buckie, where people got to enjoy live music and food, as well as stalls to help people find out more information about the people-hood project.
Our social care PR team spoke with the Chief Executive of Blackwood Housing and Care, Fanchea Kelly, to gain further insight into the initiatives being rolled out to help improve independent living for older people.
We then took the ground-breaking launches to the press, reaching over XX people across national, local and trade press.
This coverage was of huge value to Blackwood to highlight the organisation’s forward-thinking initiatives and compassionate values to a huge audience of potential new tenants. The crucial local coverage in Glasgow, Dundee and Buckie helped Blackwood establish positive relationships in the area they work in and raise awareness of the new initiative and how to get involved.
Read the releases:
Neighbourhood of the future to officially launch e-cars in Buckie
Looking for social care PR experts to help you make a splash in the media?
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