Top of the shop coverage for bingo staff
The country’s largest ever employee takeover hit the headlines as a 10-branch bingo chain made the move to employee ownership.
Carlton Bingo’s 209 staff were handed the reigns to the business when four major shareholders decided to transition the firm into employee ownership, marking a milestone for employee ownership in Scotland.
Employee ownership expert Carole Leslie of Ownership Associates, who worked with Carlton Bingo’s directors on the programme of employee communication, has helped guide a large number of firms in Scotland to the business model.
Our Edinburgh PR agency worked closely with the parties involved in the deal and got to work in drafting a media release in order to tell the firm’s story all the while maximising news pick up.
But why do one media release when you can do 10…?
We drafted region specific media releases for each of Carlton Bingo’s 10 branches in order to pitch the relevant stories to news publications covering the areas of each branch.
We attracted a full house of media:
- 38 items of coverage
- 2,019,055 opportunities to see
- Online coverage in Fife Today, STV News, The Herald, The Courier, Insider, Yahoo! UK and Ireland and Edinburgh Evening News
- Print coverage in The Herald, The Scotsman and The Press and Journal
The story hit the headlines instantly after our early morning tailored pitch out to business, local, regional, national and even bingo specific press titles.
By garnering coverage across an array of titles in different areas across Scotland, we spread the word of the employee takeover and showcased Ownership Associates knowledge – placing the employee ownership advisor as the absolute expert in the country.
It was another opportunity for our Edinburgh PR agency to tell the story of another brilliant business rewarding its staff by handing over ownership.
To read the original story:
Looking for an Edinburgh PR agency to spread your news?
With years of expertise, our Edinburgh PR agency, knows just how to capture the media’s attention and help you boost your business.
Simply give our Edinburgh PR agency a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our team members will get straight back to you:Contact Form