By Lucy Axford
THIS has been an extremely exciting summer from finishing my first year of Digital media at Robert Gordon University to passing all my modules, moving into a new flat in Aberdeen and starting my first ever part time job.
And before the summer drew to a close I even managed to squeeze in a two week internship at Holyrood PR.
Apart from having to get up at seven in the morning, something that you do gradually get used to, I really enjoyed the train journey every morning over the forth rail bridge and walking up Leith walk to the Holyrood PR office.
Arriving on my first day I walked in and was shown my desk and before I even had time to get to know the intern bible, I was invited to join the morning team meeting.
This meeting was really useful as it gave me a clear idea about what I was expected to work on. (I was worried I would just spend the entire two weeks sitting at my desk completely clueless.)
I had obviously arrived at a good time because my in my first week I found out I was lucky enough to get to go to two different events!
The first event that I attended was the Blackwood AGM showing off a concept house for people with disabilities. The event was hosted at Dynamic Earth Edinburgh and had a huge turnout.
The concept house was incredible, reminding me of travelling through IKEA and wondering how do they make a couple of temporary mock rooms so nice and homely?
The technology in the house was fantastic, there was everything from bed lights that go off when you lie down to a spoon that doesn’t spill and a washing machine that dries and irons clothes.
I was approached by a member of staff from Blackwood who asked me to sum up the concept house in one word. To me the house looked like something out of a science fiction film so the first thing that came to mind was futuristic.
The second event was the Tigerlily relaunch party on Friday. Some of things I have been asked to do during my internship have surprised me – I certainly did not expect to be wrapping press packs for Tigerlily in little pink ribbons.
I had never been to Tigerlily before so I had no idea what to expect, but it looked incredible. One of my favourite features was the back wall in a comfy seating area that would look more at home in a rainforest than a stylish Hotel.
The event was really busy however the atmosphere was fantastic and it certainly made me want to visit again.
During my time at Holyrood PR I have learned a lot of skills that will be very useful for both university and possibly a future career.
These skills have included learning to use WordPress to upload everything from press releases to photo albums and learning the importance of social media for business.
I used Microsoft Excel, a program I have found out I definitely need more practise in and I used Adobe Photoshop to make coverage look clear and presentable.
I also found out about a useful little add on called Fireshot that is able to take full screenshots of an entire webpage – why didn’t I know about this sooner?
I was surprised to find out about how much Holyrood PR is interested in bloggers. One of my tasks was searching for bloggers in both Edinburgh and Glasgow.
I really enjoyed this because I was unaware of the goldmine of quality Scottish bloggers. I thought that most bloggers were tucked away in London or New York, but I was pleasantly surprised and have been inspired to start my own blog.
I would recommend The Holyrood PR internship to anyone who wants to gain a greater understanding of what working in public relations is like.
I have experienced a nine to five job, learnt a variety of different useful tips and tricks and have worked in a great environment.
A Holyrood PR Internship is certainly challenging. I was completely baffled by some tasks but people are always there to help you so don’t worry about making mistakes. Just remember a pen, notepad and the attitude of being prepared to try anything.
Thank you to the entire team of Holyrood PR for providing such an amazing opportunity.
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