Free drink for T in the Park revellers – Good, Clean Scottish Water
Sunday, July 5th, 2009
on behalf of Scottish Water
Scottish Water is encouraging music lovers heading to this weekend’s ‘T in the Park’ and other festivals to stay hydrated in order to enjoy themselves to the full.
Revellers will be able to access clear, fresh Scottish drinking water from a number of drinking water taps located across the Balado site, helping them to maintain their stamina and get the most out of the weekend.
Chris Wallace, Scottish Water’s Director of Communications is calling on revellers to keep hydrated and said: “Scottish Water is reminding festival goers to pack a water bottle along with their wellies for festivals like this weekend’s ‘T in the Park’.
Getting the message to the right audience
“Continuing to drink water throughout the weekend will help to boost energy levels, making sure you party until the final anthem on the Main Stage on Sunday night.
“Keeping your body hydrated will help to keep your heart healthy, protect that charming smile and give you more energy for dancing or whatever you have in mind over the weekend.”
The message is particularly important if Balado gets the hot, dry weather everyone is hoping for. Festival-goers are not discouraged from enjoying the alcoholic drinks on offer throughout the site, but it’s equally important to remember the health benefits of drinking tap water, and keeping a clear head.
Just remember: there is a constant supply of drinking water available free from the taps across the festival site. Keeping yourself topped up will help boost your energy levels, keep you feeling fresh, and help you to maintain your sparkle, whatever the weather.
Winning the public relations battle for hearts and minds
Scottish Water recently achieved a world first in receiving accreditation for its product, Scottish drinking water, from the British Dental Health Foundation. Because the water coming straight from your tap doesn’t contain sugar, fat or any calories it helps to keep your teeth, bones, hair and nails healthy.
Chris added: “About two-thirds of your body is made up from water and it is therefore a vital nutrient in lubricating joints, keeping your skin soft, your teeth healthy and maintaining hydrated and healthy muscles, like most importantly, the heart.”
“We’re looking to encourage people of all ages to drink the recommended quantity of water every day. Whether young or old, it’s important to keep your body properly hydrated.”
Research* has shown maintaining such hydration levels keeps your heart healthier and less prone to coronary heart disease. That’s why we’re encouraging people across Scotland to love their water.
Everyday Scottish Water delivers nearly a billion litres of this vital nutrient direct to people’s taps across Scotland. And on average, our customers still get all their water needs for less than a pound a day.
Delivering superb results
Chris Wallace added: “Many people across Scotland forget they have a ready supply of clear, fresh Scottish drinking water available direct from their kitchen tap 24/7. Across Scotland we’re investing around £550 million to improve the quality of drinking water. We want customers to enjoy the look and taste of their drinking water.
“Making sure you’re topped up with recommended levels of this award winning product can keep you healthy, alert and ready for action.”
Notes to Editors
*Research has shown that keeping your body adequately hydrated can reduce the risk of coronary heart disease by 46% in men and 59% in women. Keeping properly hydrated can also help your blood flowing and prevent clots forming as water forms a major part of your blood*.”
* Reference: Water, other fluids and fatal coronary heart disease by J Chan, S Knutsen, G Blix, W Lee and G Fraser. American Journal of Epidemiology 2002: 155:827-33 Useful materials.)
- Clear skin – Healthy skin is around 70% water. Keep drinking water throughout the day to help you maintain that fresh-faced look.
- Clear thinking – Your brain tissue is around 85% water. Drink 6-8 glasses of water each day to help you remember who you want to see and on what stage.
- Clearly hydrated – Headaches are one of the first symptoms of dehydration. Keep drinking water before, during and after the festival to help keep any morning-after headaches at bay.
- Clearly fitter – Keep drinking water before, during and after the festival to help you stay alert and have more energy to enjoy the show.
- Clear headed – Keep drinking 6-8 glasses of water a day to help you boost your energy levels to get the most out of your weekend.
Holyrood Partnership PR in Edinburgh provides strategic PR support to the Scottish Water press office. which can be contacted on 01383 848 236