Aberdeenshire Brand’s Charity Cookbook a Recipe for Success

by Katie Hogg

Tuesday, June 26th, 2018

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Mackie’s of Scotland is celebrating the success of its first-ever recipe book thanks to Food & Drink PR.

Mackie’s of Scotland have published its first book of recipes to help raise money for the charity, Muscular Dystrophy UK.

Staff at Mackie’s have imagined, tested and tasted a collection of both savoury and sweet, from each main product range to develop the recipe book.

The recipe book features seven popcorn, six crisps, four drips, seven chocolate and seven ice cream recipes. The book of recipes is envisioned to be a fun and tasty collection of recipes that are easy to make at home, also providing a way to enjoy Mackie’s products.

Thanks to the help of Food & Drink PR, the news reached a range of different audience, from charity press right through to local titles.

Coverage highlights include

  • Exceptional online coverage on Fundraising UK, The Fraserburgh Herald, Inverurie Herald, Deeside Piper and Herald, Mearns Leader and Buchan Observer
  • A five-star review and write up on Scottish Field’s website
  • Prime local print coverage in the Ellon Times
  • Total reach delivering 16,812 opportunities to see.

The original release can be viewed here.

 

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Katie Hogg is part of the PR team at Holyrood PR in Scotland

Katie Hogg

Katie Hogg is part of the award-winning PR team at Holyrood PR. She is also a former journalist, most notably with luxury lifestyle magazine, Scottish Field

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