World renowned food chain’s new announcement serves up impressive media results

AFTER global brand Thai Express announced it was opening its first ever ‘Kitchen’ venue in Edinburgh’s St James Quarter – they enlisted the help of our expert food and drink team to help share the news.

World renowned for its take on traditional Thai cuisine, Thai Express Kitchen is set to open its doors in the heart of the capital, serving up fast, fresh Thai food straight from the wok to Thai food lovers across the city.

Our story achieved the following results:

• 21 items of coverage across print online and social media
• 405,806 opportunities to see
• Features in Edinburgh Live, Edinburgh Evening News, The Edinburgh Reporter, Scottish Financial News, DRAM,What’s On Edinburgh and Casual Dining Magazine

Our food and drink PR team worked closely with Thai Express Kitchen to establish clear branding for the new venue and key messages.

Our media release reached more than 400,000 people across Edinburgh and beyond through press and digital coverage in key food and drink, regional and national publications.

The story was shared on Edinburgh Live’s social media with the Facebook post achieving over 160 likes, 85 comments and 18 shares, engaging the key target audience for Thai Express Kitchen and creating buzz for the soon-to-be Thai food hot spot.

For the original release click here.

For more information on Thai Express Kitchen please visit: https://thaiexpress.co.uk/location/edinburgh/

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