New “Double Decker seating” leaves media hungry for more thanks to Food and Drink PR experts
When Thai express kitchen unveiled Scotland’s first double-decker seating at its latest Edinburgh venue, our food and drink PR experts knew exactly how to cook up a great story!
As the globally recognised Thai cuisine chain’s first “kitchen” venue, the new Edinburgh eatery is the first venue in Scotland to have the multi-level seating plan which is inspired by traditional Southeast Asian eateries. The seats feature lower wooden benches separated by steps that lead to a level above, creating an intimate and authentic experience.
Our Food and Drink PR team got on board to help create buzz about the new venue, delivering fantastic results:
- 8 items of coverage across print, newsletter, online and social media publications
- 61,776 opportunities to see across regional, business and specialist titles
- Coverage highlights including Casual Dining Magazine, Edinburgh Live, Business Mondays
Our team reached out to the owner, Uzma Pattani, to gain insight into the thought process behind the seats and how they add to the atmosphere of the restaurant.
We drafted a press release and sent our team down to obtain ‘sneak peek’ images before sending the release out to key titles, securing key regional coverage.
The coverage helped to create buzz about the new Thai hot-spot as well as reaching a key target audience of new potential customers within Edinburgh and beyond.
For the original release click here.
For more information on Thai Express Kitchen please visit: https://thaiexpress.co.uk/location/edinburgh/
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