Food and Drink PR team welcome “Lentil Waves” of success

by Kelly Horn

Friday, February 19th, 2021

Customers line up for the launch of Lentil Waves thanks to food and drink PR triumph

food and drink pr

OUR TEAM of food and drink PR experts earned widespread coverage landing key Scottish news desks, foodie influencers and lifestyle journalists for the Lentil Waves launch.

Set to take the snack marketing by a storm, Mackie’s Crisps introduced two flavours of Lentil Waves, salt and vinegar, and barbecue, using the secret method used to ‘air pop’ whole vegetables for its Wholesums range.

Our team drafted a media release and pitched it to national, regional, and specialist media outlets, successfully earning coverage with significant features on The Grocer’s Instagram feed which is recognized as essential reading for supermarket buyers.

We didn’t just stop there, we also coordinated the sendout of PR packages with Mackie’s to influencers and top food and drinks journalists across Scotland and the UK – which resulted in some exclusive taste-test video content!

Highlights included:

This coverage was incredibly powerful kickstart to the Wholesums launch, tapping into the client’s target audience and beyond. By following up with news desks, influencers and lifestyle features, we were able to cover new grounds, and created further opportunities for coverage and features.

The coverage successfully introduced the new product to the mainstream, and created some exciting hype on social media.

To read the original release, click here.

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    elly Horn of Edinburgh PR agency, Holyrood PR

    Kelly Horn

    Senior Account Executive, Kelly Horn, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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