Retail deal is an instant hit thanks to expert Food and Drink PR
FAMILY crisp brand’s dream supermarket deal sweeps through the specialist and trade headlines thanks to expert food and drink PR team.
Mackie’s Crisps is now offering its Pickled Onion, Tangy Tomato, Sea Salt and Salt and Vinegar 80g bags in new 80g £1 price marked packs.
This was big news for Mackie’s, and our mission was to secure coverage in key trade titles, making sure the news reached key supermarket buyers across Scotland.
Our food and drink team shared the news with a targeted list of press and secured the following results:
- Eight items of coverage
- 55,983 opportunities to see
- Online trade coverage in Sweets & Savoury Snacks World, Scotland Food and Drink, The Scottish Grocer, Convenience Store and Asian Trader
- Crucially, a print feature in Scottish Grocer
Our team drafted a media release, pitching it to food and drink and specialist media, bringing in results from a host of different titles, all valuable coverage for the story.
Being featured in the Scottish Grocer in both print AND online is extremely valuable to Mackie’s Crisps as it is THE go-to title for supermarket shoppers, and puts our client right in front of its prime target audience.
This type of coverage also introduces Mackie’s to potential new stockists for its products and helps to maintain Mackie’s reputation as a forward-thinking, innovative brand which regularly brings new products to market.
You can read the original release here.
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