Food and Drink PR team celebrate ice cream giants 30th anniversary with a lifetime supply

by PR Interns

Friday, November 27th, 2020

Ice cream stock to remain full for English chef, with a lifetime supply of Mackie’s of Scotland ice cream

Coverage success from Mackie's of Scotland' lifetime supply of ice cream giveaway in food and drink PR success by public relations experts Holyrood PR

TO CELEBRATE 30 years of making gorgeous ice cream,  Mackie’s of Scotland delivered a lifetime supply to a lucky customer.

Mary Shaw, a 64-year-old chef was one of 50,000 entrants to an online competition organised by Mackie’s – a competition which generated the greatest response the company has ever had.

The happy winner took part in a Holyrood PR sponsored photoshoot, creating press opportunities across the country. Our expert Food & Drink PR team secured media coverage across the country, featuring Mackie’s of Scotland in local English media, helping to build the firm’s name south of the Border.

Our high impact media coverage:

  • Reached 164,644 people across the UK
  • Featured on national and local news
  • Was published by the influential InYourArea local news network, gaining a regional outreach of 129,842
  • Secured coverage in multiple online and print publication channels

After interviewing Mary, our creative and dedicated Food and Drink PR team curated a story that gained regional outreach in England, a market that is often challenging to reach for the Scottish based firm. ur team was able to grasp this opportunity, building on the Mackie’s of Scotland name and reputation across the country.

The ice cream company is renowned for its delicious real dairy ice cream and has been making chocolate since 2014. The much-loved ice cream is made using fresh milk and cream on the family farm in Aberdeenshire.

To find out more about Mary’s story and her incredible luck in scooping a lifetime supply of ice cream read our original media release. And to see more pictures of Mary celelbrating, check out our gallery of powerful PR photographs.

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    Scottish public relations agency Holyrood PR in Edinburgh, Scotland, runs a rolling programme of placements for PR interns, working alongside our team of PR experts. Many of the most successful PR interns go on to land full time PR jobs with our award-winning Scottish public relations agency.

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