Sweet launch success leaves customers wanting more

by Emma Lourie

Friday, October 16th, 2020

Mackie’s of Scotland newest chocolate reveal hits the right spot with the help of Food and Drink PR Experts

Food and Drink PR photography Mackie's of Scotland Chocolate Orange release success graphic

AFTER two years of taste testing in the making, Mackie’s of Scotland’s newest chocolate flavour launch secured media and digital hits across the country.

The first new chocolate flavour since the original range hit supermarket shelves, the launch was big news for Mackie’s and required a carefully crafted integrated PR and digital plan

The indulgent chocolate bar, made by combining milk chocolate with honeycomb ‘dust’ infused by natural Jaffa oil essence, was officially revealed at The Taste of Grampian’s virtual 2020 festival.

To ensure the launch was a media and digital success, HPR’s PR plan incorporated everything from a social media mini campaign of teasers to a media release and product send out to relevant food and lifestyle journalists and regional newsdesks.

The creativity of this product launch helped Mackie’s stay on trend and engage with new customers whilst also spread the news amongst influential supermarket buyers and industry leaders.

Some highlights included:

The campaign helped put the news right in front of chocolate lovers across the country, creating excitement around the newest launch with a frenzy of likes, comments and shares on social media.

Mackie’s created a buzz on social through teaser posts and video content, sharing the news with their loyal fanbase and attracting new followers and potential customers.

Our successful food and drink PR meant that the chocolate launch was also featured in trade publications, sharing the news with potential supermarket buyers and further promoting the Mackie’s of Scotland business.

Following extremely positive feedback on the chocolate orange bar, Development Director Kirstin Mackie, believes this could be their most popular flavour yet.

Stay tuned, as we reveal the stockists very soon…

Read the original story here.

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Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

Emma Lourie

Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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