Food and Drink PR success as Mackies ice cream travels offshore
Monday, September 9th, 2019
on behalf of Mackie's of Scotland
Iconic food brand revels in offshore success and press success
A leading Scottish brand is celebrating success after sending 150,000 litres of luxury ice cream offshore last year, giving those working on the rigs a ‘taste of home’.
It is estimated that over 1.5 million scoops of Mackie’s ice cream were consumed at sea in 2018 with the sweet treat being served in many oil rig restaurants.
We shared the news of the confectionary firm’s success with national, regional and industry titles, securing a total of 11 items of coverage across traditional media and digital outlets.
– Exceptional national coverage in The Scotsman, The National and The Herald
– Online coverage on prime industry outlets BQ and Insider
– Prime local coverage in the Ellon Times and The Press and Journal
– Total circulation of 196,303
The widespread media coverage helps to convey the message of Mackie’s being a highly respectable brand with products that are much-loved by people across Scotland and beyond, further positioning it as a leading food and drink business.
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