Mackie’s of Scotland’s online store achieves national and local press success thanks to PR experts
FOLLOWING a detailed rebrand, the Aberdeenshire-based farm announced the launch of its brand new e-commerce store, allowing fans of Mackie’s ice cream and chocolate across the UK to get a direct delivery to their homes.
The new store and website was designed by Web Integrations, and also offers bespoke gifts, competitions and newsletter subscriptions for fans of the brand to sink their teeth in too.
Our Food and Drink PR team produced an article on the launch of Mackie’s of Scotland’s new online store and delivered the following highlights:
- 21 items of coverage, of which 14 include a direct link to the online store
- Coverage across print, online and social media
- More than 410,650 opportunities to see
- Featured in national and local newspapers such as The Scotsman, and the Press and Journal
Our Food and Drink PR experts interviewed Marketing Director, Karin Mackie, about the online store launch and Mackie’s marketing plans for the future, and got an insight into why the brand decided to launch the online store, and its collaboration with developers Web Integrations.
Following the interview with the Marketing Director our experts were able to decipher the most appealing news angle, and structured the media release accordingly.
After writing the media release and issuing photographs, our team successfully distributed the story to local and national newspapers, targeting a wide audience and ensuring a direct link to the online store was secured in the majority of the coverage.
The story’s success will attract potential retailers, as well as expand sales to existing and new customers throughout the UK, who can now buy Mackie’s chocolate regardless of where they live.
The original release can be found here.
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