Natalia from Mackie's for Food and Drink PR

Dream grad job cooks up coverage thanks to Food and Drink PR

Mackie's of Scotland Media Coverage

Dream Grad Job Story Cooks Up Choc-loads of Coverage

Mackie's of Scotland Media Coverage

Mackie’s mission to uncover world’s greatest chocolate recipe is laid n thick, with help from Scottish PR agency

Tuesday 30th August 2016, Aberdeen, Scotland. Mackie's Ice Cream Student Placement (Photo: Ross Johnston/Newsline Media)

Our client Mackie’s of Scotland is on the hunt to find the perfect chocolate recipe at its new, purpose-built chocolate factory at Westertown Farm in Aberdeen.

To do so they have recruited the services of Natalia Mansilla, a lucky food science graduate from Chile who has been given the enviable job of finding the pinnacle of cocoa, in part by drilling down to a molecular level to study the effects of granule size.

Our story generated the following highlights :

  • 13 initial items of coverage with a significant total circulation of 954,865.
  • National print and online coverage in The Scotsman newspaper and a feature in the highly regarded Press and Journal.
  • A strong presence online with publications such as Scotland of Food and Drink and FMCG Magazine.
  • Important local coverage from The Aberdeen Evening Express.
  • A high chance of follow-up announcements as we monitor their quest for perfect chocolate.
  • We secured an interview between Natalia and a digital journalist at STV, resulting in this excellent piece of coverage.

Natalia’s position at Mackie’s is as a result of an innovative knowledge transfer partnership. To learn more about her enviable role check out our original mediarelease.


LOOKING FOR FOOD AND DRINK PR IN SCOTLAND?

Mackie’s has enjoyed a larger media presence since working with Holyrood PR. If you would like to speak about opportunities for your business, get in touch with us on 0131 561 2244 or by using the form below:

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