The climate positive ice cream giant generated more than one hundred gigawatt hours of renewable energy through its wind turbines.
Mackie’s of Scotland, leading food and drink brand in Scotland saw a huge victory as one of their wind turbines generated more than 100 gigawatt hours of renewable energy.
The expert PR Team were keen to gain an insight into this and conducted interviews with Mackie’s and renewable energy consulting engineer and long-time Mackie’s collaborator, Colin Anderson.
Through carrying out this interview, the PR team determined the best line to run this story on and generated a huge amount of press.
The interviews and release concluded:
- 17 items of coverage across print, online, newsletter and social media
- 251,907 Opportunities to see
- National, Regional, Local, Specialist and Business coverage
- Features in The Press and Journal, Scottish Financial Review, and Scotland of Food & Drink
With the climate positive nature of Mackie’s and the environmental significance this news generated. It was important to the Food and Drink PR Team that the release was distributed carefully.
With COP26 around the corner, the release was strategically sent out, the result of this, placing Mackie’s at the forefront of everyone’s minds as an eco-centric business.
It was important to the climate positive, family-run business that they spread the word of this fantastic news. Mackie’s of Scotland has been climate positive since 2007. For the original release please click here: https://www.holyroodpr.co.uk/food-and-drink-pr-mackies-wind-turbines-surpass-100-million-kwh-milestone/
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