Food and Drink PR team help Mackie’s TV feature hit the headlines
WHEN TV presenter Gregg Wallace visited one of Scotland’s much loved ice cream brand, food and drink PR experts took full advantage of the opportunity to share with the media.
Mackie’s of Scotland welcomed Gregg for a full behind the scene tour and experience for BBC Two’s ‘Inside the Factory’ TV show which aired in February.
The BBC Two production showcases all things manufacturing with Gregg Wallace and Cherry Healey, who get exclusive access to some of the largest factories in Britain to reveal the secrets behind mass production.
Following discussions with the team at Mackie’s of Scotland about Gregg’s time at the factory, we drafted a media release to give everyone a teaser of what was to come ahead of the show hitting the nation’s living rooms.
We carefully issued the release to relevant publications across the UK, making sure everyone knew exactly when to tune in to BBC Two to learn about self-milking cows, frosty spiral freezers and mouth-watering honeycomb, to name but a few.
Highlights included:
- 8, 544, 114 opportunities to see
- 44 items of coverage
- Featured in The Grocer, Daily Mail, The Daily Record, The Press and Journal, The Daily Mirror and Scotland of Food & Drink.
- Story told across local, regional, national, business and food and drink media publications.
By getting this story in so many key titles across the UK, we were not only able to ensure Mackie’s name was being seen by so many readers but we were also driving more traffic to the television show, where the ice cream experts starred centre stage.
You can read the original press release here:
To find out more about Mackie’s TV opportunities, visit:
How Mackie’s of Scotland’s regular TV spots prove there is a recipe for fame
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