Ice cream lover in dessert heaven after winning a lifetime supply

by Emma Lourie

Thursday, October 8th, 2020

Chef Mary aims to lick lockdown gloom with an ice surprise – and earns food and drink PR

 

Mary Shaw, 64, Winner of life time supply of ice cream, celebrated by our Consumer PR

LUCKY chef Mary Shaw is aiming to give a lockdown lift to family and neighbours – by holding a street party to celebrate winning a lifetime’s supply of ice cream.

Mary, 64, – who will receive two litre tubs of Mackie’s of Scotland ice cream every month for life – said she is determined to share her prize with as many people as possible, as soon as regulations allow her to do so.

She said: “The best part about winning this prize is that I can treat people to an ice cream. I love the idea of doing that, especially as we are all feeling a bit down because of the impact of the pandemic.

“Everyone I know was so happy to find out I’d won – which happened just before my birthday. I’ll be sharing the tubs with my family; my nieces and nephews especially. This prize isn’t just for me, it’s for all of them.

“And who knows, maybe I’ll even have an ice cream street party once it’s allowed again.”

More than 50,000 entries were received to the “Summer of Simple Pleasures” promotion, the largest response to an on-pack and online competition that Mackie’s of Scotland has ever had.

Karin Mackie, Marketing Director at Mackie’s of Scotland, said: “We may be biased, but we think that ice cream is one of the best ways to celebrate the simple things in life.

“We have had fun exploring the many different ways in which simple pleasures can sometimes bring the most joy and we hope that Mary will now enjoy her lifetime association with us – and our ice cream. The timing of her win is extra special because we can send her a year’s supply of Mackie’s ice cream each year as a birthday present.”

 

Mary Shaw, 64, Winner of life time supply of ice cream, celebrated by our Consumer PR

Mary, from Bedfordshire, revealed that her work as a head chef has taken her to restaurants across the country – which included using Mackie’s of Scotland ice cream when she was based in Lauder.

Her favourite dessert is Mackie’s of Scotland ice cream in oyster shells filled with marshmallow and dipped in chocolate and coconut – a popular combination in the West of Scotland.

Mary added: “When I first got the email to say I’d won, I thought it might have been a joke as I couldn’t believe that it was real.

“Of course, I know Mackie’s very well and the thought of a lifetime supply is fantastic. It is one of the most well-known ice cream brands. Definitely in Scotland, and now in England too.”

“I love how Mackie’s still has a wholesome, family feel. You can tell they really care about their customers and about keeping that welcoming feeling of a family-owned, Scottish business.”

Mary isn’t the first lucky winner of this coveted lifetime supply prize. Four years ago, an ice cream fan from Swindon secured the prize as part of a Mackie’s of Scotland celebration of its 30th anniversary of producing ice cream.

Mackie’s of Scotland’s 10-acre solar farm has four wind turbines and a biomass energy plant on-site, which provide more than 80% of the company’s energy requirement. This is part of its ethos of creating its products from ‘sky to scoop’; meaning that everything from milk to packaging is produced on the farm.

The ice cream company is renowned for its delicious real dairy ice cream and have been making chocolate since 2014. The much-loved ice cream is made using fresh milk and cream on the family farm in Aberdeenshire. To find out more about Mackie’s, please visit the Mackie’s of Scotland website.

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    Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

    Emma Lourie

    Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

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