Scotland’s favourite ice cream company scoops up an array of media coverage thanks to Food and Drink PR experts
AFTER acquiring a new landmark deal with UK retail giant, the ice cream brand scooped up national coverage with the help of our PR experts.
Following an impressive performance and a deal that could generate create an additional £250,000 in sales, Mackie’s of Scotland has doubled its store distribution with the Marks and Spencer’s [M&S] store network in England for its Traditional 1 Litre tub.
The story achieved the following results:
- 9 Items of coverage in print, online and social media
- 326,986 opportunities to see
- Impressive national, regional, local and specialist coverage
- Featured in Edinburgh Evening News, The Scotsman, Scottish Business News, Scotland of Food & Drink, Banffshire Journal and Caterlyst Agenda
By securing national titles, our Food and Drink PR experts aimed to keep the brand name at the front of its sector and into customers’ mind when picking their next ice cream tub off the shelf.
Securing widespread coverage for the announcement may encourage people who haven’t yet tasted the ice cream to give it a go as it is now accessible in their local area.
The news story achieved national, regional and specialist success in the media, portraying the company as a fruitful and prosperous business on the rise of expansion.
Read the original press release here.
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