Family brand scoop up food and drink PR media coverage
Our food and drink PR experts served up widespread media coverage as they helped Mackie’s of Scotland to announce its new deal with the National Trust for Scotland [NTS], suppling ice cream across 29 of its venues.
Mackie’s were ecstatic to see its brand grow when they became the official ice cream supplier for NTS, as the company expects to ship out 250,000 scoops of ice cream across the participating venues.
- 35 Items of coverage across Local, Regional, National and business publications
- Coverage across print, online and social media – including a Scottish Enterprise quote tweeting about the release
- 613,097 opportunities to see
- Featured in The Herald, Evening express and Scottish Financial News
Our food and drink PR experts worked closely in collaboration with NTS to help share news of the partnership, organising calls and a designated PR photoshoot to help capture people enjoying ice cream across NTS venues.
Through our PR work, we helped create mass awareness for the brand through a number of sector specific, regional and national media, cementing Mackie’s reputation as a Scottish household name.
Read the original press release here.
To find out more about Mackie’s, please visit: https://www.mackies.co.uk/
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