food and drink PR photography, Mackie's TV appearance success in Inside the factory thanks to Edinburgh PR experts

How Mackie’s of Scotland’s regular TV spots prove there is a recipe for fame

Mackie's of Scotland BlogMedia Coverage

How Mackie’s of Scotland’s regular TV spots prove there is a recipe for fame

Mackie's of Scotland BlogMedia Coverage

Constant food and drink PR has helped to build a buzz around one of Scotland’s most cherished brands 

food and drink PR photography, Mackie's TV appearance success in Inside the factory thanks to Edinburgh PR experts

CAN you really be famous without regular TV appearances? food and drink PR

Call us old-fashioned, but we don’t think so – as primetime shows on the main channels are still your best medium for leaving an impression on a broad segment of the UK population. 

But why is it that some brands become regular fixtures? We’d make a case that the recipe is surprisingly simple: It requires positive and sustained public and media relations. 
Since we’ve started working with Mackie’s of Scotland we’ve played a direct and indirect part in it securing a swathe of prime TV appearances.

Clearly, we can only take a tiny portion of the credit – Mackie’s has been one of Scotland’s most prominent food and drink brands for many years now – and long since before we started working together in 2016. 
It’s also a brand that is refreshingly open in everything it does – and enables us to tell its incredible stories to the world.

It has built its reputation by delivering top quality produce again and again, earning it a legion of loyal fans and valuable space in freezer aisles and supermarket shelves up and down the country.

food and drink PR photography, Mackie's TV appearance success in Inside the factory thanks to Edinburgh PR experts

However, what’s undeniable is that proactive PR has played an important part in helping Mackie’s to secure an impressive number of TV appearances, that over the last six years including the following highlights:

INSIDE THE FACTORY (BBC TWO) – February 2022

Gregg Wallace of Masterchef fame toured the factory to see every element – from the cows and renewable energy sources, to recipe development to packaging. In particular, producers had taken an interest in Mackie’s Honeycomb ice cream, showcasing how it is made on the farm and incorporated into Mackie’s second most popular ice cream flavour. 

INSIDE BRITAIN’S FOOD FACTORIES (ITV/STV) – August 2020

Mackie’s featured in this lockdown-special series taking a look into the inner workings on some of Britain’s top food producers. This featured footage from the Channel 5 “Made in Scotland” series, which aired in November 2018.

THE ONE SHOW (BBC ONE) – October 2019

Rosemary Yeldham was identified by producers of The One Show, following positive media coverage, which celebrated her winning a lifetime supply of ice cream.

THE ONE SHOW (BBC ONE) – June 2019

Mackie’s was featured thanks to its collaboration with Nissan to produce the world’s first fully electric (and emission free) ice cream van. The story generated more than 400 items of coverage around the world.

THIS MORNING (ITV/STV) – June 2019

Kirstin Mackie, development director joined TV presenting royalty – Philip Schofield and Holly Willoughby – to serve ice cream from the no ICE (internal combustion engine) ice cream van.

FOOD UNWRAPPED (CHANNEL 4) – January 2019

The Food Unwrapped team caught wind of the feast of news surrounding Mackie’s “Haggis and Marmalade” ice cream on sale at its Aberdeen parlour, 19.2. Presenter Matt Tebbutt managed to enjoy some on a visit to the North East, highlighting Mackie’s fun nature and willingness to experiment with quirky flavour combos.

MADE IN SCOTLAND (CHANNEL 5) – November 2018

Mackie’s was selected as a feature on Channel 5’s Made in Scotland, highlighting some of Scotland’s most famous produce is made. Researchers identified Mackie’s following coverage for stories about its success exporting ice cream to the far east.

GREAT BRITISH MENU (BBC TWO) – September 2016

North East chef Michael Bremner dedicated his dessert to the late Maitland Mackie – founder of Mackie’s of Scotland, creating a whisky ice cream based dish to present at the Scottish Heats.


Mackie’s goes primetime with Inside The Factory set to air

In addition to the above, requests to feature Mackie’s have been regular, with product placements on Sky series Curfew, used by Jamie Oliver and has starred in a number of smaller scale Scottish productions.

To find out more about Mackie’s, please visit: https://www.mackies.co.uk/

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