Food and Drink PR Gets A Helping Of Coverage In National Publications

by Laura Berry

Thursday, January 6th, 2011

Food and Drink PR success guaranteed for all our clients

Food and Drink PR photography success post for Vittorias and La Favorita, Divino Eteco and Exel Wine

A recommendation in national publication provides some tasty food and drink PR  for one of Edinburgh’s best loved Italian restaurants.

Vittoria on George IV Bridge, is named as a top eatery for families visiting Edinburgh in a travel feature in The Mirror.

Vittoria prides itself on providing top quality traditional Italian food as well as excellent customers service and has been a staple of the Edinburgh culinary scene for the past forty years.

Owner of Vittoria Tony Crolla, has five food and drink venues within the city including Vittoria on The Walk, Vittoria on the Bridge, La Favorita, Taste of Italy and the premium Italian wine bar Divino Enoteca.

The new Merchant Street bar, Divino Enoteca, opened by Tony Crolla is the family’s latest venture taking Edinburgh by storm.

The bar hosts an impressive menu of fine wines from the best Scottish and Italian suppliers, and allows customers the rare opportunity to sample rare and expensive wines by the glass.

Wine lovers can also sample a wide rage of Italian antipasti and traditional dishes ranging from small individual plates to sharing platters.

Divino Enoteca hosts an extensive wine menu and allows customers to taste 40 fine wines through it’s innovative Enomatic wine dispensers, giving people the rare opportunity to try rare and expensive wines at an affordable price.

The media highlights for these clients are as follows:

  • 8 items of valuable coverage
  • All 4 clients featured in Scotland on Sunday 
  • coverage in widely read publications The Perthshire Advertiser and The Scotsman
  • Specialist coverage in The Bar Magazine

The Perth based business, Exel Wine, offers a selection of fine and rare wines, as well as whiskies and spirits, selling to both retail and trade. More than 90% of its sales are to customers in countries such as Hong Kong, China and Macau and are shipping as much as £250,000 worth of wines to Asia every month.

Operations Manager at Exel Wines Russell Wallace suggests in the article that most of the demand for fine wine, is being driven by the economical wealth of Far Eastern countries.

He quotes: “In China, in particular there are a lot of wealthy business men who want to find the best wines – but unlike in the West they buy the bottles in order to drink them.

“Across Europe, fine wine is seen as an investment that will be held anywhere between 10 and 20 years and is only drink on rare occasions, but in Asia they are purchased and drunk.”

From what initially started as a collectors hobby based at central Perth restaurant Exel Dining, Exel Wines grew into a successful business after the restaurant closed due to the economic downturn and the team were able to focus their efforts on the growing wine merchants business.

In its first 9 months, sales at the start up company have reached £1.2million and are expected to continue throughout 2011.

New style bar Hyde Out has earned a positive review from one of Scotland’s most influential restaurant critics – following a successful food and drink PR campaign.

The new venue boasts a number of exclusive design and menu features which led reviewer Gaby Soutar,  lifestyle reporter at The Scotsman magazine, to describe it a swanky new hostelry at one end of Edinburgh’s Union Canal towpath.

This luxury space cost over £1million, and was founded by savvy young entrepreneurs Rory McWhirter and business partner Rowan Milne. It aims to be Edinburgh’s hottest, new, style Bar and is situated in a perfect place for students and young professionals in the up and coming Edinburgh Quay area.

Gaby reviewed the restaurant for the Scotsman and described it as: “One of those style-bar cum restaurants, with fuchsia Timorous Beasties wallpaper and glittery light fittings.”

Some of the design features at the bar include a hand crafted chandelier made from 600 crystal cut wine glasses, by globally renowned craftsman, John Harrington.

The venue also offers an extensive range of food and drink, carefully put together by some of the industry’s best known names and faces, with Gaby Soutar’s review describing the food as “fresh and healthy”.

The main courses are a variety fishes and meats; including crispy-skinned Salmon and Pan roasted Duck Breast. Vegetarian options are also available.

Nevertheless, Gaby exclaims how she found the Chocolate Fondue desert being a tribute and the best fun, it is served alongside a variety of sweet treats including, marshmallows and a mixture of fruits. Hyde Out also has an interesting cocktail menu to delve on.

Excluding her drinks the night cost Gaby and her sister £47.50.

The full article was posted on January 31 in the Scotsman Magazine and can be viewed here.

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