Food and drink pr experts shine light on 750K investment breakthrough for snacking industry

by Chris Fairbairn

Friday, February 19th, 2021

Tech investment transforms the snack market

food and drink pr by award winning scottish public relations agency

FAMILY-RUN snack company, Mackie’s Crisps, invested £750,000 into a new production facility to enable the production of its vegetable crisps, Wholesums.

The new facility will allow the brand’s to slow-bake its snacks that is able to incorporate up to 45% whole, fresh vegetables.

Our team took this investment as an opportunity to showcase the efforts made by the Mackie’s team to revolutionize the snacking industry and introduce the product to supermarket buyers and potential customers across the country.

This involved drafting a press release and pitching the story to local, national and specialist news outlets, spreading the word and making some noise about what shelves will soon be stocked with.

The Highlights:

The exposure gained has followed significant momentum created by the launch of Mackie’s Lentil Waves this month, and secured excellent follow up coverage in business and food specialist outlets such as The Herald, The Grocer, and The Courier.

This has not only drawn in interest from consumers and supermarket buyers, but has also contributed towards building up Wholesums, helping it to become a widely-recognised name.

Wholesums was launched in 2019 as a breakthrough healthy popped chip brand. Produced by Mackie’s crisps at the Taylor farm, the four-generation family-owned business in Perthshire employs a team of 50 staff and currently stands as Scotland’s third best-selling premium crisp brand with ambition to reach #1.

For more information, visit the Wholesums website here.

For the original release, click here.

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    Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

    Chris Fairbairn

    Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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