Reopening hits the spot thanks to PR experts
A city centre eatery reopening was on the media menu thanks to Food and Drink PR experts at Holyrood PR – just in time for the beginning of the Fringe.
Café 1505, which is managed by hospitality organisation Surgeons Quarter, reopening its doors for the first time since March 2020 with a new offering and partnership.
The team at Hoylrood PR shared the news of the reopening and Café 1505 joining forces with local bakery, Sicilian pastry shop and tea and coffee specialists, Brodies with the media and served up some media success.
The story achieved the following results:
- 6 items of coverage across regional and national media
- 377,394 Opportunities to see
- Clean sweep of features in main Edinburgh media
- Coverage highlights – Edinburgh Evening News, The Scotsman, The Edinburgh Reporter and Edinburgh Chamber of Commerce
- Major jump in visitors to the cafe
The release was accompanied by high-quality images giving individuals a sneak peak of the café’s treats and showing off the new offerings.
The rollout was specifically timed during the fringe to help share the news of reopening to potential customers across Edinburgh. This story benefited from the buzz of Edinburgh Festival Fringe and helped put Café 1505 at the front of minds when thinking about when to eat when out and about.
The café seen an increase in footfall after the story dropped featuring in key Edinburgh media outlets.
Read the original release here.
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