Food and Drink PR Delivers Sweet Success for Mackies of Scotland
Tuesday, January 24th, 2017
on behalf of Mackie's of Scotland
Food and Drink PR to the fore as Holyrood Help Put the Cherry On Top of a Press Scoop
DREAM job opportunities can be hard to come by but with this latest offer from Mackie’s we ensured that this mouth-watering chance didn’t go unnoticed.
With the news that Mackie’s were to open their first ever ice cream parlour in Aberdeen we got tongues well and truly wagging and this follow-up story provided hospitality professionals everywhere to get involved and lend their expertise to what promises to be the sweetest job available.
Would you like to tuck in to the Mackie’s empire? Our press release caught the imaginations of the people who mattered and got the story read far and wide. Check out the original story as put together by our team of expert PR professionals.
We took this story and, working with Mackie’s, sculpted a press release to grab the attention of the Scottish media. Targeting the core local market where it was needed most we were able to reach the best potential applicants with Mackie’s message.
A Food and Drink PR success story followed. Here is a quick rundown of the coverage we secured:
- Eight pieces of coverage Scotland-wide, in print and online
- 63,667 opportunities to see in total
- Hits online and in print in the hugely respected local the Aberdeen Evening Express
- Web coverage in the Kincardineshire Observer, Inverurire Herlad, Ellon Times, Deeside Piper and Buchan Observer
- Aberdeen Chamber of Commerce – a key employment and industry resource – carried the story
Let us help turn your business stories into a Food and Drink PR success.
Well-versed in all things delicious our team of PR professionals can take the heart of your business and use it to inspire others.
With experience on a number of food and drink clients we know how to turn heads and the everyday into something special. We’d love to hear from you and help you transform your product into results.
Call 0131 561 2244 or fill out the form below:
Saturday, May 12th, 2018
Comments Off on Just how did our nuttiest story yet hit an audience of 3 million and counting?
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