Coffee shop announcement proves major draw, with the help of Food and Drink PR
We were proud to help announce our client, Mackie’s of Scotland’s next venture: a flagship coffee shop and ice cream parlour in the heart of its ‘home city’, Aberdeen.
With the north east ice cream and chocolate family firm, set to move into the service sector, the exciting reveal, as detailed in this press release, will help to build the buzz ahead of its summer opening.
Working with Aberdeen City Council and the team behind the £107 million Marischal Square developent, we generated:
– 24 items of coverage, with a total reach of 1,383,361
– Local radio coverage with popular Northsound
– Further business, local and food and drink press – helping reach a staggering total number of potential readers
– Scope for follow-up announcements, as the project develops
Want to experience great Food and Drink PR to make the headlines?
Mackie’s of Scotland has seen its media profile heightened. Let us outline how those same services could help boost your bottom line while making for a happier workplace.
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