Coffee shop announcement with help of PR agency in Scotland

by Chris Fairbairn

Thursday, October 13th, 2016



Coffee shop announcement proves major draw, with the help of Food and Drink PR

We were proud to help announce our client, Mackie’s of Scotland’s next venture: a flagship coffee shop and ice cream parlour in the heart of its ‘home city’, Aberdeen.

With the north east ice cream and chocolate family firm, set to move into the service sector, the exciting reveal, as detailed in this press release, will help to build the buzz ahead of its summer opening.

Working with Aberdeen City Council and the team behind the £107 million Marischal Square developent, we generated:

– 24 items of coverage, with a total reach of 1,383,361

– National print coverage, with features in The Times and The Herald – getting to Scotland’s top demographic newspaper readers

– All important local coverage, in print and online in the Aberdeen Evening Express and the widely respected Press and Journal.

– Local radio coverage with popular Northsound

– Further business, local and food and drink press – helping reach a staggering total number of potential readers

– Scope for follow-up announcements, as the project develops

Want to experience great Food and Drink PR to make the headlines?

Mackie’s of Scotland has seen its media profile heightened. Let us outline how those same services could help boost your bottom line while making for a happier workplace.

Get in touch on 0131 561 2244, or by using the form below:

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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