Coverage Success for Chinese Celebrations

by Vickie Henry

Tuesday, March 3rd, 2015

Sodexo Prestige enjoys media fireworks thanks to Food and Drink PR agency

Media coverage post shows success of Sodexo's food and drink PR story about Chinese New Year celebrations

Catering and hospitality specialists, Sodexo Prestige Venues & Events hosted an annual Asian Holiday, ‘Lunar New Year’ celebration last week at the Royal Botanic Garden Edinburgh (RBGE) where the venue was transformed into a a virtual Chinatown.

The event was hosted in celebration of the holiday but also in aid of raising money for charity.

Entertainment flowed throughout the evening at the venue including Bollywood and Chinese lion dancers, many tasting stations which offered traditional Asian Street food with a Scottish twist and demonstrations of Thai Chi.

Sodexo‘s event entertained over 200 clients and supplier partners at the impressive event in support of Scotland’s Year of Food and Drink.

We shared the story with press and gained widespread coverage. Some of the highlights included:

  • Coverage online on Venues, the biggest UK venue finder website, as well as Travel and Tour World
  • The story also featured in local press, the Edinburgh Evening News 
  • STV Edinburgh also featured the celebrations on the Fountainbridge show

Generating such a public and industry buzz over an event as shows topping as this is crucial for the continued success of Sodexo Prestige. Thanks to such high-profile PR support, the event has shown a nation-wide audience what the firm is capable of, strengthening their position for future business.

To read the original press release click here.


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Junior account executive at Scottish PR agency Holyrood PR

Private: Vickie Henry

Vickie Henry is a part of the expert PR team at the award-winning Holyrood PR, public relations agency in Edinburgh, Scotland.
The PR agency works with businesses across Scotland.
As well as providing media relations, crisis communications, Holyrood PR also offers PR photography, affordable video for businesses, social media services and strategic content delivery for businesses.

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