food and drink PR photography, Brass Neck Influencer campaign serves up tasty results thanks to digital PR team

Cheers to digital success for Scottish Rum start-up

Project Work and Other Clients Media Coverage

Cheers to digital success for Scottish Rum start-up

Project Work and Other Clients Media Coverage

Influencer campaign serves up tasty results thanks to digital PR team

food and drink PR photography, Brass Neck Influencer campaign serves up tasty results thanks to digital PR team

WHEN exciting new Scottish rum start-up, Brass Neck, reached out to us to help celebrate the landmark sale of its 1000th bottle, we saw the opportunity for a drinkable digital campaign.

Our team set to work sourcing three of the country’s best food and drink micro-influencers to help promote Brass Neck’s impressive milestone across social media.

Trusted foodie influencers, @glasgowfoodelicious (6.8k), @cocktail_oclock (6k) and @hilarycaneat (14.1k) were chosen for their vibrant content and dedicated follower base of food and drink fans– the perfect target audience for Brass Neck.

Each influencer was sent a bespoke cocktail package and given a discount code for their followers.

Highlights included:

  • 7 stories shared by our influencers in total, all tagging Brass Neck Rum
  • 5 grid posts from our influencers reaching 39,184 users

Our digital campaign resulted in an increase of more than 100 followers for Brass Neck – with a increase sales on Brass Neck’s Amazon shop.

Our team further shared the brands success with a press release across online and social media publications creating the following results:

  • 9 items of coverage across newsletters, online and social media.
  • 112,243 opportunities to see across national, regional, and business publications
  • Features in; The Glasgow Evening Times, Scottish Financial News, and Edinburgh Reporter

By using trusted foodie influencers, we helped build retort for Brass Neck, establishing it as a high-quality brand.  The influencer led campaign coupled with our press coverage put Brass Neck Rum in front of a huge audience of potential new customers.

Read the full release here.

For more information about Brass Neck visit: https://brassneckrum.co.uk/

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