Influencer campaign serves up tasty results thanks to digital PR team
WHEN exciting new Scottish rum start-up, Brass Neck, reached out to us to help celebrate the landmark sale of its 1000th bottle, we saw the opportunity for a drinkable digital campaign.
Our team set to work sourcing three of the country’s best food and drink micro-influencers to help promote Brass Neck’s impressive milestone across social media.
Trusted foodie influencers, @glasgowfoodelicious (6.8k), @cocktail_oclock (6k) and @hilarycaneat (14.1k) were chosen for their vibrant content and dedicated follower base of food and drink fans– the perfect target audience for Brass Neck.
Each influencer was sent a bespoke cocktail package and given a discount code for their followers.
- 7 stories shared by our influencers in total, all tagging Brass Neck Rum
- 5 grid posts from our influencers reaching 39,184 users
Our digital campaign resulted in an increase of more than 100 followers for Brass Neck – with a increase sales on Brass Neck’s Amazon shop.
Our team further shared the brands success with a press release across online and social media publications creating the following results:
- 9 items of coverage across newsletters, online and social media.
- 112,243 opportunities to see across national, regional, and business publications
- Features in; The Glasgow Evening Times, Scottish Financial News, and Edinburgh Reporter
By using trusted foodie influencers, we helped build retort for Brass Neck, establishing it as a high-quality brand. The influencer led campaign coupled with our press coverage put Brass Neck Rum in front of a huge audience of potential new customers.
Read the full release here.
For more information about Brass Neck visit: https://brassneckrum.co.uk/
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