MACKIE’S SPROUTS UP ON TOP CANADIAN TV SHOW

by Catriona Conway-Mortimer

Tuesday, January 8th, 2019

COVERAGE GOLD AS MEDIA SCOOPS UP GREEN ICE CREAM

A Food and Drink PR image of items of coverage achieved on the back of Mackie's brussels sprout ice cream media activity

MACKIE’S of Scotland recently went international when they added Brussels sprout ice cream to their festive menu in the run-up to Christmas.

The family ice cream company treated veg lovers to the limited edition Minted Brussels Sprout ice cream at Mackie’s 19.2 parlour in Aberdeen – and we made sure that their fun experimental flavour had tongues wagging across the globe.

We told the story to the media with a carefully crafted press release and accompanying video that landed some pretty sweet coverage that just kept sprouting up.

Highlights included:

  • Son of former Canadian Prime Minister Brian Mulroney discussing the news on breakfast television series Your Morning, which is aired on Canada’s #1 private broadcaster CTV.

 

  • Russian viral news network Ruptly visiting the parlour to film their own video
  • Viral coverage in Australia, Dubai, India, Bulgaria and Sri Lanka… to name a few
  • Hits in The London Economic, The Metro, Yahoo! News, AOL, MSN and Scotland on Sunday
  • Over 8 million opportunities to see…. and counting!

Such widespread coverage not only gets Mackie’s name recognised and part of conversation, but also helps build awareness of Mackie’s as a fun, creative brand and drive sales in the parlour.

This isn’t the first time that we’ve helped Mackie’s wow the media with their parlour. Read more about that here and here.

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Catriona Conway-Mortimer, account executive with Holyrood PR in Edinburgh, Scotland

Catriona Conway-Mortimer

Catriona Conway-Mortimer is part of the award-winning PR team at Scottish public relations agency, Holyrood PR in Edinburgh

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